Gamification Casinos

If you’ve been keeping yourself updated with news from the online gambling industry, you’d know that every single day we’re seeing new things being added. Whether we’re talking about new casino products or the way we experience games, everything is constantly changing and evolving. In this article, we’d like to talk about gamified online casinos for Indian players. These types of gambling platforms have become a lot more prevalent in recent times, so let’s see why players are obsessed with them.

Gamification and Why Indian Players Love It

The process of gamification refers to an entertainment medium being adjusted so it resembles more of video games and their well-known mechanics. So this means that gamified online casinos are gambling platforms where players can also experience features that were previously reserved for mobile, TV, or computer games.

By spending time in such casinos, you’ll be able to do everything you can on regular platforms, but with an added element of excitement and fun. In India, many punters love spending their time in gamified casinos. Here, the operators are trying to incentivize the players to spend time in their environment by providing them with extra benefits and challenges.

This phenomenon in the iGaming market has happened gradually over many years. Many believe that gamification is a form of modified and upgraded loyalty programs and VIP clubs, as there are many similarities between the two types of systems.

There are many forms of gamification, and we’ll make sure to talk about all the major ways brands are trying to implement them. It’s safe to say that these types of platforms will only grow in the future, as they aren’t deducting anything from the base gambling experience, but rather adding onto an already existing and established formula.

Levels and Challenges

One of the most basic ways a casino can implement gamification into their system is by adding levels and challenges to players. This is something similar that you would see in a loyalty program, but with a much faster rate of leveling and progressions, meaning rewards are generally going to be smaller but more frequent.

Also with the level-ups, it doesn’t necessarily mean that the rewards are exclusively going to be associated with casino rewards, cashback, or similar benefits. They can also reward players with new customization options, added account features, and other already-gamified parts of the platform.

Challenges are another aspect of gamification you could encounter. These may take to complete a long time, but their rewards are usually a lot more substantial. For example, the casino can reward you once you’ve played over 100 unique slot games, or when you’ve successfully reached a milestone of 50 blackjack winning hands.

There are so many unique and interesting challenges that players can receive, which can ultimately lead players to try out new games and discover things they thought weren’t going to suit them before. 

Story-Driven Missions

Just like in regular video games, online casinos have also started implementing story-driven missions and overarching narratives for their players. While this is still something that not a lot of brands tend to do, we’ve seen a couple of examples where it truly shines.

Story-driven missions are usually unlocked by players once they complete the aforementioned challenges or progress through levels. The story unravels and punters are given a piece of the narrative every time they complete a certain milestone. We’ve also seen brands showcasing a narrative for the entire player base at the same time, over weeks or months.

This keeps everyone engaged and incentivized to come back. It also fortifies a sense of community in an online casino. Punters can talk about the story, share their thoughts, and anticipate what’s going to happen next.

Customization

Another great gamified addition to casinos has been the customization players receive for their accounts. This means players can have their personalized avatars, backgrounds, and profiles which other players can visit. As you can probably tell, this resembles a lot of social media elements also found in video games.

This is an amazing way for online casinos to create a real community for the brand. Players are inclined to log on more frequently and spend time on the platform, even if they are not interested in actual gambling. All of this results in casinos becoming something a lot more than just spaces for people to gamble.

Punters are given an identity, making them feel like they are a part of a club, and not just a customer in a casino where he can either win or lose money. We think that this is a fantastic addition that almost everyone will enjoy, and we hope that more and more casinos will start implementing it.

The Social Aspect

With customization and player profiles in mind, gamified online casinos have a much stronger social aspect in comparison to normal platforms. Players can add each other as friends and build connections with peer-to-peer chat rooms. They can exchange gaming tips and strategies, share victories, and consolidate losses.

Brands can take a lot of inspiration from social media to see how they can design their systems. Punters will have a lot more attachment to their accounts, and that will ultimately increase player retention on the website. Many casinos have also started implementing achievements for users.

These can usually be shown off on player profiles as a way for punters to brag about their biggest accomplishments in the casino. The operators can be very creative and flexible with everything they include to make the platform feel more social, which is fantastic.

Tournaments

Casino owners can also host various tournaments where they can create competition between the best on the platform. We’ve seen a lot more tournaments being added to regular platforms as well, so we can expect to see this form of competition regularly from now on.

The best of the best are awarded with exclusive prizes and hefty amounts of cash prizes. We’ve also seen leaderboards being added to casinos, making the competition even fiercer amongst punters. All of this results in a very healthy community where users are engaged with each other and everything feels alive.

Tournaments are usually held seasonally, and they can also be software provider-specific. It usually doesn’t take a lot for players to qualify except to wager money on specific games. Those who have the best success rate with certain titles will be announced as winners at the end of the competition. They are usually conducted in rounds so there are multiple winners over weeks and months.

Conclusion

In summary, gamified online casinos are the future of the Indian and worldwide gambling industry. They are an appropriate evolution of gambling platforms, as they don’t subtract anything from what we already know. These casinos are only implementing additional features and mechanics that will enhance the overall experience. We doubt that the rise of this trend is going to stop in the future, as it has been universally accepted by players and brands alike.